14 B2B Sales Lead Generation Tactics for a Successful 2022
Whether you’re working in B2B or B2C, sales lead generation isn’t an easy task. There are so many ways to approach it, it’s hard to know where to start, which sales lead generation tactics to work best in your industry, and how to improve your results over time. Here are 14 sales lead generation tactics that will help you succeed in the coming year (and beyond). Use them one at a time, combine them into a lead generation toolkit, or use them all in conjunction with each other to create the perfect recipe for growth!
Is Prospecting Dead?
Prospecting is alive and well. And it is an essential component of a successful sales strategy, especially in an era when social media has created increased competition between brands vying for customers’ attention. Prospecting is still important because building your pipeline and meeting face-to-face with prospective customers helps you better understand the needs of your clients and strengthen relationships that result in more revenue.
Meet More Buyers
Regardless of your industry, there are buyers and influencers who could make or break your company. You can meet these people at conferences, through your network, or even on the golf course. Regardless of where you go to meet them, it’s important to leave a memorable impression by demonstrating a high level of knowledge about their business needs and talking about ways you can address those needs.
Build Relationships With Senior Leaders
Your sales team needs to be able to reach the top decision-makers at your prospects’ company. To accomplish this, make a point of building relationships with senior leaders. One way is to get invited to their speaking engagements, attend the same industry conferences they do, join professional organizations and committees they’re involved in, and be active members of the community where they live. Another way is to partner with someone that’s part of their inner circle.
Start Small And Actively Nurture Them
Many businesses fail to invest in nurturing leads because it’s time-consuming and the company doesn’t get immediate feedback. However, lead nurturing can be time well spent: leads nurtured over time are more likely to convert, so making a little effort now will pay off later. The best way to start is by simply sending personalized email messages with helpful content like blog posts or videos that prospects might find interesting. Ask them how they want to be contacted so you can stay top of mind.
Define What A Good Lead Looks Like
Today, the most important part of generating leads for your business is making sure you are turning them into opportunities. A good lead will have enough information about your product or service to make an informed decision, and they’ll be interested in the buying process. A good leader should be qualified, but not too qualified. It’s best to go after people who are already familiar with your brand so that they’re more likely to buy from you again in the future.
Track Leads Across The Funnel
The importance of tracking leads across the funnel cannot be understated. By understanding where your leads are coming from, you can prioritize them based on what will bring you the most value.
Collaborate On Content To Generate Interest From Prospects
Successfully generating B2B sales strategy depends on having an extensive understanding of prospects and tailoring your message to meet their needs. Of course, there are numerous methods and tactics that you can use to reach out to prospects.
Use Awareness Campaigns To Reach And Nurture Your Buyer Personas
One lead generation tactic that many companies can use to reach and nurture their buyer personas is awareness campaigns.
Increase The Frequency Of Touch Points Between You And Prospects
When we focus on increasing the frequency of touch points, we are amplifying the opportunity to make an impression.
Use Tools To Reduce Distractions When Working With Leads Online
Nowadays, there are tons of tools that you can use to increase your chances of generating high-quality leads online.
Close More Deals Through Sales Gen Chatting Apps
Investing in a chat app that includes business-specific analytics is a way to get your foot in the door of prospects. In 2020, 46% of enterprises were already using chat apps to facilitate lead generation and 41% were working on building their own chat app. The statistics only go up from there so we can expect mobile chat apps to be prominent B2B sales lead generation tactics by 2022.
Integrate Offline Events Into The Funnel For Better Results
Partner with businesses that have potential clients in your target market. Offer a workshop or panel discussion where they can learn more about you and your products.