8 Ways to Boost Sales with Better Retail Store Design
The retail store design isn’t just about aesthetics; it’s also about how you can influence the consumer experience to influence their purchase behavior. The right store design will guide consumers to your products in a way that improves their shopping experience and ultimately leads to more sales and higher profits. With these 8 ways to boost sales with better retail store design, you’ll have an easier time keeping customers engaged, giving them the information they need, and guiding them through the process of making a purchase decision that feels good. You’ll be able to focus on creating an experience that keeps customers coming back for more!
1) Invite customers in
If you want your customers to stay, it’s important to use retail store design to create a shopping experience that engages them. The following are a few ways you can do this:
2) Create a sense of urgency
Sales are everything when it comes to running a successful retail store. Consumers are in a hurry and only have so much time and money. If you want your store to succeed, you need customers walking in the door and staying for a while.
3) Organize the store for ease of shopping
One of the first things you should do when planning your store layout maximizes convenience for shoppers. Typically, this means arranging products so that people don’t have to walk more than a few steps from where they enter the store in order to find what they’re looking for. Check out this blog post on retail design best practices from one of our retail partners, Karim Rashid.
4) Maximize your space
Your retail store design will have a major impact on the performance of your business. Implementing an organized and efficient floor plan, highlighting customer-friendly elements, and maintaining a minimalist aesthetic can help improve customer experience and boost sales.
5) Create a compelling display
One way retailers can increase sales is by strategically designing their store’s layout. The placement of fixtures, signage, and product displays can make all the difference when it comes to shoppers making a purchase. Below are a few ideas that can help your retail store become more appealing and noticeable!
6) Keep it clean and bright
Keeping retail stores clean and bright is important. Studies show that when customers walk into a store, their perception of the quality of the goods sold in the store improves if they can see more clearly around them and they are less likely to look at retail displays that are not visible. Bright colors have also been shown to stimulate higher levels of attention from consumers, so designing a brightly colored layout for your store can be helpful in gaining attention from customers as well.
7) Keep signage clear and easy to read
Signage is the first thing a visitor notices when they walk into your store. Visibility of signage should be given priority so that it’s clear and easy to read from various vantage points within the store. Items for sale should be marked accordingly, as well as important information like directions, new arrivals, and discounts/sales.
8) Give your customers choices
In order to boost sales, you need a variety of products that will appeal to a wide audience. It’s not enough to sell clothing; you need kid’s clothes, work uniforms, and formal attire. You want customers coming into your store knowing they’ll be able to find everything they need under one roof. That way they’re more likely to make another purchase while they’re there rather than going elsewhere looking for what they couldn’t find on your shelves.