Lead Management Software: The 6 Best Options for Small Businesses

Lead Management Software: The 6 Best Options for Small Businesses

Lead management software can be used to help you manage, nurture, and engage your leads. This article lists the 6 best lead management software options for small businesses and gives an overview of each one. A lead management software solution makes it easier to manage your website and social media advertising, track your leads, convert them into customers, and get more of the right kinds of leads in the first place so you have time to focus on growing your business instead of just keeping up with customer service requests. So which one’s right for you? Let’s find out!

1) Marketo

Marketo is a powerful web-based CRM and marketing platform designed to help businesses manage, analyze, and create marketing campaigns.
It comes with a number of features including automated lead routing, multi-touch campaign management, business intelligence dashboards, and more. With over 4 million leads processed on the platform to date, Marketo offers competitive pricing tiers based on the number of users in your organization.

2) Eloqua

Eloqua, a web-based lead management software that has been in business since 2006, is designed specifically to handle the needs of SMBs. Its CRM tools allow you to interact with leads at any point in the sales cycle, including integrating with tools like Gmail and Outlook. Eloqua’s target market includes small-to-medium size businesses from industries such as manufacturing, real estate, professional services, and healthcare.
Eloqua has some unique features that make it an optimal choice for startups with limited marketing budgets. One such feature is LeadLinksTM; these hyperlinks can be sent to potential customers via emails or text messages which direct them to user-specific landing pages for products and services.

3) Pardot

If you’re looking for a SaaS-based CRM, then we recommend Pardot. It’s popular among inbound marketers because it’s built specifically to help them measure the success of their campaigns and find the most qualified leads. Users can manage every step of the sales funnel and customize workflows with simple drag-and-drop tools to make every customer interaction more efficient and effective. Another plus is that, because it integrates with a number of other CRMs like HubSpot, users won’t have to worry about using two systems at once which can often lead to errors.

4) HubSpot Sales

Not sure which lead management software is best for your small business? Review this list of the six best options to compare and decide.
1. HubSpot Sales-This is a full-service marketing and sales solution that not only helps you generate leads but also allows you to nurture and convert them. Plus, with the chat functionality, you can engage potential customers before they go through all your content.

5) B2B Revenue Accelerator

Businesses are often burdened with finding qualified prospects and reaching out to them at the right time, in order to make the sale. Oftentimes, they get bombarded with spam and their sales team just isn’t sure how to react. This is where Lead management software can help. It’s a service that manages your leads, usually through a CRM system. These services manage outbound email campaigns, collect contact information, and track and follow up on opportunities in real time so your sales team always knows what they’re doing next.

6) PipeDrive

1. PipeDrive – First on our list is PipeDrive, a customer relationship management software that is perfect for small business owners and marketers who are looking to stay in the loop with their campaigns. This software offers features like contacts/leads management, lead conversion/generation, and an automation engine that will make all your marketing needs easy and simple. This is one of the best solutions if you want to reduce customer acquisition costs while increasing revenue and decreasing churn rates.